Final / Last-minute sales phase

The Soweto township in Johannesburg gained international notoriety during South Africa’s struggle against apartheid. However today, Soweto was the perfect backdrop for the launch of the 2010 FIFA World South Africa™ Ticket.

The recently-launched Ticket will be available in a week’s time when the fifth and the last ticketing sales phase kicks-off on 15 April. About 500,000 tickets will be available for a total of 63 out of the 64 FIFA World Cup matches. The ticket has unique features and a barcode. It also contains information about the venue, the match number, match date, seat category, kick-off time, price, fixture, name of the applicant, colour sector and seat location.

Thami Segrotho, who hails from Soweto, was among the first to see the new ticket at the launch at Maponya Mall. Clearly impressed, he has now vowed to be among the first ones to get their hands on the ticket when it is made available to the general public next week.

He plans to use the over-the-counter sales initiative that will commence in South Africa next week. This will take place in all the nine host cities around the host country. South African residents can also purchase the tickets at the FNB branches and selected Shoprite/Checkers stores.

For the global audience, however, the system will remain the same. Fans will have to log on to FIFA.com to purchase a ticket. Segrotho did not buy a ticket in any of the last four phase and is therefore enthusiastic about being afforded yet another opportunity to purchase a ticket.